Article Review #2
Article Title
"This Data Shows How the iPhone 5 Launch Helped Samsung's Image"
Author
Samantha Felix
Publication Date
October 6, 2012
URL
http://www.businessinsider.com/how-the-iphone-5-launch-helped-samsungs-image-2012-10
Article Summary
Samsung produced a more favorable rating in consumer perception, in over 5 years, as Apple's declined in the same amount of time. Although Apple has a higher overall image, its recent backlashes about map features and product shortages in the iPhone5 provides more ammo for Samsung's marketing team.
Relevance to Class
The handful of students on "team iPhone" will most likely relate to the frustrations commonly experienced by other users of this phone, especially the recent technical issues with the iPhone 5.
Key Quote
"While Apple combats negative feedback....and the new iPhone 5 battles product shortages, Samsung simultaneously evolves its anti-iPhone ads, which seem to be working."
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